Santa Barbara, California · 2024–2026
A wide-ranging support role covering practical client-document systems, website and content improvements, email marketing, and brand and print production.
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The challenge
Estimates, contracts, and budgets required considerable manual preparation.
What I implemented
Results & impact
Document preparation went from hours to minutes, improving consistency and creating more capacity for higher project volume.
The challenge
Website traffic started in single to low double digits, with an inconsistent publishing rhythm and an unstructured content flow.
What I implemented
Results & impact
Website views grew to consistent triple-digit monthly views, and a sustainable publishing process was established.
The challenge
Campaigns and brand materials needed consistent planning, design, production, and delivery.
What I implemented
Results & impact
700–950+ average opens per campaign; peak campaign recorded 985 opens and 76 clicks.
Las Vegas, Nevada Operations, Systems & Automation
Supported connected community and event operations spanning 27 WhatsApp groups, from first enquiries and onboarding through forms, CRM workflows, documentation, and remote-team coordination.
The challenge
Community information was spread across 27 WhatsApp groups, making repeated initial event questions time-consuming to handle.
What I implemented
Results & impact
Centralized community information and introduced AI-powered initial enquiry handling.
The challenge
Member contacts and onboarding communication needed consistent handling.
What I implemented
Results & impact
Improved member onboarding and operational communication.
The challenge
Form and survey responses were disconnected across multiple sources.
What I implemented
Results & impact
Centralized information and reduced repetitive manual data handling.
The challenge
Distributed support work required clearer procedures, task ownership, and team coordination.
What I implemented
Results & impact
Standardized operational documentation and improved remote-team coordination.
Tools & platforms
GoHighLevel · AI chatbot · ChatGPT · Claude · Podio · Google Sheets · Google Workspace · WhatsApp · TeamUp · Canva
Kalimpong, India · Co-Founder & Operations Lead · 2011–2020
Co-founded and managed a café from concept to a recognized regional destination. Day-to-day operations brought together staff management, customer experience, menu development, promotion, and business development.
Expanded the business through bicycle rentals and a motorcycle-tour partnership, developing additional tourism-related offerings and community engagement.
A business built through the details of daily work.
This experience helps me understand what it means to own the outcome—not just make a recommendation, but run the work, care for customers, coordinate people, and keep improving as you go.
Co-Founder · virtual staffing · 2020–2023
Co-founded and developed a virtual staffing business, supporting business development, client acquisition, lead generation, recruitment coordination, client relationships, customer service, website support, and digital marketing.
Independent contractor · social media & content
Developed content calendars, coordinated cross-platform publishing and approvals, repurposed long-form video and podcast content into short-form assets, and maintained brand consistency.
Professional journey
Your resume describes the 2026 VSAN contract, while the portfolio mentions an undated current executive-assistant role. I’ve included the explicitly dated work and left the current title for your review.
Let’s talk about how I can help.